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Tuesday, July 13, 2010

Using digg and Netscape to get traffic

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In the last couple of months more and more bloggers have been catching onto the power of digg and Netscape. Bloggers have realized that if they get their blog on the homepage of digg or Netscape thousands of visitors will flood into their blog within minutes. So the question is, how can digg and Netscape be leveraged for traffic, and what results can you expect from them?

Submission
Submitting your content/story to digg and Netscape is a good way to start getting some exposure. Once you submit your story people "digg" (vote for) your story if they like it, the more people that "digg" your story the more exposure you will get. At the current moment, with digg you need roughly 51 votes within 24 hours to get to the homepage. Netscape on the other hand is time based, if you get 10 votes within 10 minutes you will probably get your story on the homepage. 

Here are some things that can help get your stories to the homepage :

  1. Catchy titles and descriptions usually do better then dull titles and descriptions.
  2. Digg and Netscape promote up-to-date information. Stories that contain old news usually don't do as well as fresh news and information.
  3. Stories that benefit readers usually do better, such as how to guides and top 10 lists.
  4. You can try submitting your story to digg and Netscape and see what happens. In many cases you will not make it to the homepage and usually when people naturally submit your stories, it tends to have better results. If you want to increase your chances, you should think about adding digg and Netscape buttons within your blog posts and RSS feeds.
Comments
Most people leverage digg and Netscape by trying to get their story on the homepage, but not too many people leave comments. Both digg and Netscape have a comment feature and if you leave comments with links to your website it can drive hundreds of visitors especially if the story you left a comment on makes it to the homepage. If you decide to leave comments and link to your website, here are some things to keep in mind.

  • Just don't leave comments so you can link to your website. Provide valuable information to the community. If your comment cannot benefit the community then don't leave it.
  • If the link to your website will not benefit the community, then don't link to your website.
  • Try to also link to other related sites within your comments and not just your own website.
  • Most importantly do not spam.
Results
So if you get on the homepage of digg or Netscape, what should you expect?
If you are looking to boost your traffic you should try to use digg and Netscape, but just be careful and do not try to cheat the system. These sites are community driven as well as based on algorithms so if you attempt to game them, the community will fight back. There has already been some noise about certain high traffic websites getting a good portion of their traffic because of numerous digg homepage stories. Only time will tell how this social news space evolves and how these websites evolve to prevent gaming of their systems.

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